E-LOAN Names Merkley
PLEASANTON, Calif., May 8 /PRNewswire-FirstCall/ -- E-LOAN(R), an online consumer direct lender, announced today that it's named Merkley + Partners in new york as its Agency of Record. In addition, E-LOAN today unveiled its new advertising and branding campaign for 2006, an extension of the introduction of the pro-consumer tag line \"E-LOAN(R). Radically Simple(SM)\" launched by Merkely + Partners last year.
The campaign was inspired by E-LOAN's pro-consumer values and the revolutionary ways in which the company continues to improve the consumer lending experience. It is designed to demonstrate the lengths E-LOAN customers will go to in order to express their passion for the company after experiencing their hasty, simple, fair and honest give experience. E-LOAN's 2006 marketing and advertising campaign will appear on topical and national cable telly, online, and at select sporting and community events.
\"The individuals who hit experienced E-LOAN understand that they are basically a better artefact to intend a loan,\" said Catherine Muriel, chief marketing officer of E-LOAN. \"That is the reason this company was founded, and they are continually validated by that move in the feedback they intend from customers and third band evaluations of our offerings and our customer satisfaction. This next phase of the campaign is meant to reinforce the level of satisfaction amongst E-LOAN customers and to encourage others that they are entitled to be treated when they intend a loan.\"
The new spots in the campaign celebrate \"E-LOAN Evangelists\" -- the over 90% of the company's customers that profess overwhelming satisfaction with their E-LOAN experience. The campaign captures the eagerness of these evangelists and the fictive ways in which they tell the world about this decidedly different pro-consumer lender.
Another blot opens on a man vigorously taking a pair of hedge clippers to the shrubs in his garden, dripping with sweat but determined. The audience is left to wonder why he is so eagerly and passionately consumed by his husbandry activities only to hit the camera vantage away to show the shrub perfectly tailored to spell discover the word \"E-LOAN.\"
The individual spots represent customers who hit been abused or condemned advantage of by another lenders and instead turned to E-LOAN for a simple, unstoppered and honest give experience. These customers hit been so impressed with their E-LOAN experience that they are compelled to express their feeling with the company in extreme ways. One blot opens on an E-LOAN evangelist walking up an interior stairwell frantically turning light switches on and soured throughout an duty building late at night. The audience, trying to determine what he could mayhap be doing that would make sense of his erratic actions, wait eagerly to hit the camera show a tall duty building from the exterior with the individual lights turned on to spell discover the word \"E-LOAN\" for his entire city to see.
\"From the time they came to our offices, they stood discover as a different kind of advertising agency,\" said Ms. Muriel. \"They were able to immediately capture the essence of E-LOAN's one of a kind substance and the artefact they resonate with our customers. and, as every ammo of their fictive presentations hit continued to impress us over the course of the year, they hit stayed true to this exteroception - as this next evolution of the 'E-LOAN(R). Radically Simple(SM)' campaign shows.\"
Merkeley + Partners was designated on a project basis in 2005 to generate a branding campaign that would visually represent E-LOAN's core belief in the consumer's right to a better, easier and more affordable artefact to intend a loan.
About E-LOAN(R)
E-LOAN is an online consumer direct pledgee dedicated to providing borrowers with a simple, easy and unstoppered artefact to intend mortgage, auto loans, and home equity loans. Since its launch in 1997, E-LOAN has drawn on its pro consumer values to improve the lending experience in revolutionary ways. By eliminating the tralatitious incentive structure to charge consumers higher rates, giving consumers free access to credit scores and eliminating pledgee fees, E-LOAN is providing a uniquely open, fair and honest give process. Protecting consumers' financial concealment is also a paramount concern, leading E-LOAN to implement industry leading concealment practices and advocate strong consumer financial concealment protection laws. Consumers hit recognized E-LOAN for its trustworthiness and respect for customers. two independent studies conducted by TRUSTe and The Ponemon Institute ranked E-LOAN as one of the Top 20 Most Trusted Companies for Privacy in the united states. In another independent think conducted by The Customer Respect Group, E-LOAN received the coverall maximal rating in the Online Customer Respect Study of North America's largest financial services firms. E-LOAN has originated and sold over $27 billion in consumer loans.
E-LOAN is a wholly owned subsidiary of Popular Financial Holdings, Inc., in turn a wholly owned subsidiary of Popular, Inc. , a full service financial services provider with operations in Puerto Rico, the United States, the Caribbean and Latin the united states. To find discover more about E-LOAN and its products and services, log on to http://www.eloan.com/ or call 1-888-533-5333.
The campaign was inspired by E-LOAN's pro-consumer values and the revolutionary ways in which the company continues to improve the consumer lending experience. It is designed to demonstrate the lengths E-LOAN customers will go to in order to express their passion for the company after experiencing their hasty, simple, fair and honest give experience. E-LOAN's 2006 marketing and advertising campaign will appear on topical and national cable telly, online, and at select sporting and community events.
\"The individuals who hit experienced E-LOAN understand that they are basically a better artefact to intend a loan,\" said Catherine Muriel, chief marketing officer of E-LOAN. \"That is the reason this company was founded, and they are continually validated by that move in the feedback they intend from customers and third band evaluations of our offerings and our customer satisfaction. This next phase of the campaign is meant to reinforce the level of satisfaction amongst E-LOAN customers and to encourage others that they are entitled to be treated when they intend a loan.\"
The new spots in the campaign celebrate \"E-LOAN Evangelists\" -- the over 90% of the company's customers that profess overwhelming satisfaction with their E-LOAN experience. The campaign captures the eagerness of these evangelists and the fictive ways in which they tell the world about this decidedly different pro-consumer lender.
Another blot opens on a man vigorously taking a pair of hedge clippers to the shrubs in his garden, dripping with sweat but determined. The audience is left to wonder why he is so eagerly and passionately consumed by his husbandry activities only to hit the camera vantage away to show the shrub perfectly tailored to spell discover the word \"E-LOAN.\"
The individual spots represent customers who hit been abused or condemned advantage of by another lenders and instead turned to E-LOAN for a simple, unstoppered and honest give experience. These customers hit been so impressed with their E-LOAN experience that they are compelled to express their feeling with the company in extreme ways. One blot opens on an E-LOAN evangelist walking up an interior stairwell frantically turning light switches on and soured throughout an duty building late at night. The audience, trying to determine what he could mayhap be doing that would make sense of his erratic actions, wait eagerly to hit the camera show a tall duty building from the exterior with the individual lights turned on to spell discover the word \"E-LOAN\" for his entire city to see.
\"From the time they came to our offices, they stood discover as a different kind of advertising agency,\" said Ms. Muriel. \"They were able to immediately capture the essence of E-LOAN's one of a kind substance and the artefact they resonate with our customers. and, as every ammo of their fictive presentations hit continued to impress us over the course of the year, they hit stayed true to this exteroception - as this next evolution of the 'E-LOAN(R). Radically Simple(SM)' campaign shows.\"
Merkeley + Partners was designated on a project basis in 2005 to generate a branding campaign that would visually represent E-LOAN's core belief in the consumer's right to a better, easier and more affordable artefact to intend a loan.
About E-LOAN(R)
E-LOAN is an online consumer direct pledgee dedicated to providing borrowers with a simple, easy and unstoppered artefact to intend mortgage, auto loans, and home equity loans. Since its launch in 1997, E-LOAN has drawn on its pro consumer values to improve the lending experience in revolutionary ways. By eliminating the tralatitious incentive structure to charge consumers higher rates, giving consumers free access to credit scores and eliminating pledgee fees, E-LOAN is providing a uniquely open, fair and honest give process. Protecting consumers' financial concealment is also a paramount concern, leading E-LOAN to implement industry leading concealment practices and advocate strong consumer financial concealment protection laws. Consumers hit recognized E-LOAN for its trustworthiness and respect for customers. two independent studies conducted by TRUSTe and The Ponemon Institute ranked E-LOAN as one of the Top 20 Most Trusted Companies for Privacy in the united states. In another independent think conducted by The Customer Respect Group, E-LOAN received the coverall maximal rating in the Online Customer Respect Study of North America's largest financial services firms. E-LOAN has originated and sold over $27 billion in consumer loans.
E-LOAN is a wholly owned subsidiary of Popular Financial Holdings, Inc., in turn a wholly owned subsidiary of Popular, Inc. , a full service financial services provider with operations in Puerto Rico, the United States, the Caribbean and Latin the united states. To find discover more about E-LOAN and its products and services, log on to http://www.eloan.com/ or call 1-888-533-5333.
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